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  • Advert

The 2013 WeightWatchers advert campaign featuring tv presenter and MasterChef supremo Gregg Wallace, and tv presenter and news reader Penny Haslam.

I was brought into post production house Finish to help out with designing, animating and compositing the information graphics that appear within the advert. We went through a number of different stages to refine the design of the graphics, ending up with a simple phone app look. I then animated and composited the graphics giving them a slick, and easy to follow style so that information came across clearly on screen.

Animated by Joe Lea

Produced at Finish.